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Branding Services
MENU of BRANDING SERVICES
We partner with aesthetic businesses and industry leaders to craft brands that captivate, attract high-value clients, and redefine excellence in beauty and wellness. Through strategic identity and design, we elevate your presence, ensuring your brand is both striking and built for growth.
Branding
01
Brand Guidelines
Logo Design
Brand Naming
Custom Graphics
Fonts + Color Palette
Print and Digital Applications
Photography Guidelines
Website Style Guide
Websites
02
Desktop + Mobile Website Designs
Custom + Theme Based Websites
Graphics
Animation Direction
Photography Dimensions
Device Responsive Guidelines
Website Style Guide
Packaging
03
Packaging Design
Packaging Mockups
Print-Ready Dielines
Printer Communications
Structural Packaging Consulting
Sustainable Packaging Solutions
Design Services
04
Social Media
Graphics
Textiles + Patterns
Prints
Merchandise
Presentations
Print Collateral
VIDEO BY
Outbrand the competition. Elevate your presence. Own your space.
WHAT WE DO
Think Beyond the Surface.
Build Brands That Endure.
Overthynk partners with forward-thinking founders, aesthetic leaders, and innovative clinics to create brands that don’t just exist—they lead. We dive deep into the psychology of perception, positioning, and strategy to craft identities that turn heads, build trust, and drive demand. Whether launching, evolving, or redefining, we build brands that don’t just fit in—they stand out and scale.
Brand Strategy
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THINK BEYOND AESTHETICS. BUILD A BRAND THAT LASTS.
Great brands don’t just exist—they lead. Overthynk crafts strategic foundations that define who you are, what you stand for, and why your audience should care. Whether you're launching, refining, or scaling, we turn ideas into brands with clarity, differentiation, and a roadmap for lasting success.
Research & Insights
Landscape & Brand Audits
Leadership Workshops
Brand Definition
Brand Positioning
Architecture Strategy
Branding
01
Brand Guidelines
Logo Design
Brand Naming
Custom Graphics
Fonts + Color Palette
Print and Digital Applications
Photography Guidelines
Website Style Guide
Websites
01
Desktop + Mobile Website Designs
Custom + Theme Based Websites
Graphics
Animation Direction
Photography Dimensions
Device Responsive Guidelines
Website Style Guide
Packaging
03
Packaging Design
Packaging Mockups
Print-Ready Dielines
Printer Communications
Structural Packaging Consulting
Sustainable Packaging Solutions
Design Services
04
Social Media
Graphics
Textiles + Patterns
Prints
Merchandise
Presentations
Print Collateral
Brand Culture
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A BRAND IS MORE THAN A LOGO. IT'S A MOVEMENT.
Your brand’s culture is the heartbeat of your business. We help infuse your values, voice, and vision into every touchpoint—aligning your team, inspiring loyalty, and building a brand that people don’t just recognize, but rally behind.
Culture Strategy
Core Values & Behaviors
Rituals & Rewards
Employee Experience Design
Internal Launch Events
Brand Trainings
Brand Design
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DESIGN THAT SPEAKS. BRANDING THAT LASTS.
Your brand’s design isn’t just about aesthetics—it’s about creating a system that scales. We craft adaptable, strategic design elements that seamlessly connect your vision to visuals, ensuring clarity, impact, and lasting recognition.
Verbal Identity
Visual Identity
Art Direction
Motion Identity
Sound Identity
Brand Guidelines
Brand Activation
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TURN STRATEGY INTO EXPERIENCE. MAKE YOUR BRAND UNFORGETTABLE.
Your brand comes to life through immersive experiences and compelling digital content. We craft dynamic, multi-channel activations that captivate audiences, drive engagement, and create lasting impact in a digital-first world.
Web Design & Development
Copywriting
3D Imagery
Illustration & Photography
Animation
Launch Support
We love overthynking for people like you.
4.9/5.0
Based on 37 Client Reviews
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Branding Identity for Aesthetic Businesses
Our three signature methodologies—Mindframe, Thoughtform, and Overmind—go beyond traditional branding, offering tailored approaches to help businesses at pivotal moments of growth. Built on years of strategic expertise, each methodology builds upon the last, providing clarity, differentiation, and a roadmap for long-term success. Whether establishing your foundation, refining your brand identity, or fully integrating into the market, our methodologies deliver impact at every stage.
PICK YOUR BRANDING METHOD →
Mindframe™
(Strategy + Verbal)
For brands needing strategic clarity, Mindframe™ defines your voice, positioning, and messaging with precision.
Thoughtform™
(Strategy + Verbal + Identity)
For brands seeking a full identity, Thoughtform™ delivers strategy, messaging, and visual branding for a cohesive presence.
Elevated Aesthetic Branding
From med spas to skincare brands, Overthynk crafts high-end, strategy-driven brand identities that captivate audiences, build trust, and enhance credibility. Our approach blends design, messaging, and digital integration to ensure your brand stands out with purpose.
Messaging That Resonates
Clear, strategic messaging is the foundation of brand success. We develop compelling, conversion-driven brand narratives that establish authority, build trust, and turn audiences into loyal customers.
Positioning & Differentiation
A strong brand is more than aesthetics—it’s a statement. We refine your brand’s positioning, ensuring you stand out in a saturated market with a unique, memorable presence that speaks directly to your audience.
Multi-Touchpoint Branding
Your brand should be seamless across every platform. From digital presence to in-person experiences, we create cohesive branding systems that ensure consistency, recognition, and long-term impact.
Growth & Brand Evolution
Your brand isn’t static—it evolves. We provide the strategy and tools for ongoing brand refinement, adapting to industry shifts while keeping your brand identity timeless, relevant, and always one step ahead.
