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VISUAL IMPACT REPORT STUDY
The Confidence Algorithm:
Rebranding Aesthetic Medicine for the Modern Patient
70%
70% increase in patient inquiries within 90 days.
The Challenge
Peaktox wanted to reposition itself as a leader in aesthetic medicine while appealing to a wider audience, including younger patients and hesitant first-timers. Their goal was to highlight personalization, affordability, and confidence without compromising on luxury.
Reimagining What's Possible.
The website is more than just a digital presence—it’s the foundation for brand identity, strategy, and scalability. A living brand book that grows with your company.
Initially, gaps are identified in competitor messaging to craft Peaktox’s ‘Confidence Algorithm’ campaign to differentiate the brand from the rest.
Ads Designed for Everywhere. Engineered for Impact.
Our multi-purpose creative adapts seamlessly across platforms—Instagram Stories, Reels, TikTok, and in-house vertical screens—ensuring a cohesive brand presence wherever the audience engages.
Content That Flows. Growth That Scales.
We don’t just create—we capture, craft, and amplify. From filming to strategy, we build digital ecosystems that turn engagement into expansion.
Beyond the Screen.
Into Their Hands.
Branding isn’t just what people see—it’s what they experience. From business cards to merchandise, we craft tangible brand assets that leave a lasting impression.
INTELLIGENT EXECUTION
Branding isn’t just what people see—it’s what they experience. From business cards to merchandise, we craft tangible brand assets that leave a lasting impression.
How we
your brand to completion.
DEEP STRATEGY
We don’t just take ideas at face value—we analyze, challenge, and refine every detail to build a brand with lasting impact.
INTELLIGENT EXECUTION
Branding isn’t just what people see—it’s what they experience. From business cards to merchandise, we craft tangible brand assets that leave a lasting impression.
CONTINUOUS EVOLUTION
Branding doesn’t stop at launch. We track, optimize, and refine, keeping you ahead of trends and competition.
Rethink, refine, and evolve brands to thrive in an ever-changing digital world.
The Overthynk Effect: Proof Over Promise
Google Ads, Google Analytics, Wix Analytics
Video Beats Static
Behind-the-scenes treatment videos performed 3X better than static images, leading us to shift towards a video-first content strategy.
Simpler Copy Wins
A/B testing showed benefits-driven messaging outperformed technical jargon, increasing conversion rates by 20% on landing pages.
Platform-Specific Targeting
Peaktox’s B2B audience thrived on LinkedIn, while B2C engaged most on Instagram & TikTok, so we tailored content and ad spend accordingly.
Gold Drives Trust
Analytics revealed audiences associated gold with luxury, so we used it as a core accent color—leading to higher brand recall and click-through rates.
Peak Engagement Hours
Data showed Peaktox’s audience was most active at 5 PM, so we scheduled content drops and ads during peak times—boosting engagement and lowering ad costs.
38%
453 unique visitors in month three, up 38%.
118%
118% increase in Google Paid traffic.
70%
70% boost in social media engagement post-launch.
5.0
"Overthynk took our brand to the next level. Engagement soared, patient trust deepened, and seeing our clinic hit the first page of Google was the proof we needed—it worked."
— Rob Fore, MSN, PNP-C, CLS, CEO of Peaktox
